Business need

Today's broadcaster is faced with increasing efficiency, reducing cost, faster time-to-air, increased number of video sources, explosive growth of video material and a multitude of delivery channels (regular TV, internet, mobile). In addition, how to integrate the wide variety of systems in a flexible and manageable way? How to manage this rapidly changing environment, plus: how to monetise the new possibilities?

Solution details

AA Media Group are experts on how to implement these digital workflows.
Examples:

• digital hub: collect and process data from multiple workflows, video formats, departments. Define automated steps to ingest, manage and deliver the video content.
• archive integration: enable searching and retrieving archive content. This way the content is not only stored for security, it allows content owners to re-use and sell archive content. With unlimited shelf space, the value of old or niche content is increasing. AA Media Groups understands how to integrate disk and tape archive solutions, asset management systems and meta-data definitions.
• channel playout: design and implement modern studio environments. Benefits simplified management, complete digital delivery, possibility for last-minute schedule changes, distributed systems.
• media streaming: multi-platform delivery of content, varying from webcasts to delivery workflows that make content available both on traditional TV channels and the internet or mobiles.

Media backbone

Traditionally the interfaces between systems are a major challenge, and management of these interfaces are often the prime risk in media project implementations. This applies to green field projects, but even more if legacy or operational environments are involved.

For this reason Service Oriented Architectures have become a popular approach. AA Media Group's expertise helps to separate hype from practical benefits. Using a generic backbone for workflows and media activities provides a flexible platform where specific best-of-breed point solutions can be added, modified or even replaced without affecting the complete chain.

Implementation details

Key differentiation offered by AA Media Group: deep knowledge of the business need and technical solution details. This way the workflow can be optimised and the risk can be minimised.

A common issue is that broadcast components are simply replaced by IT equivalents. In this case only a fraction of the benefits is actually used. AA Media Group sits down with the users and management so that the workflow needs and possibilities are fully understood.