Change Management

Projects in general and media projects in particular have an organisational and a technical impact.

AA Media Group understands the importance of focusing on both during the project. This to avoid that a gap arises between the customer focus on the organisation and the vendor focus on the technology.

As a result AA Media Group has developed its methodology with a clear focus on the change management aspect. This focus starts before the design of the solution and lasts until well after project acceptance.

Practical examples:

• identify the current and expected roles and responsibilities of the users
• definition of the expected user workflows, make sure the technical workflow follows the user workflow
• user training