Metadata is gaining importance in broadcast operations, and has become the main factor within the areas of MAM, Archive, Play-out Production and File based exchange. AA Media Group is specialised in getting the right balance between complexity of metadata, usability of the operation and above all a close link to the business drivers who are in charge.
Today’s broadcaster is faced with increasing efficiency, reducing cost, faster time-to-air, increased number of file formats, explosive growth of content material and a multitude of delivery channels (regular TV, internet, mobile). The AA Media Group is an expert on how to implement these media workflows.
The increasing role of technology in broadcast production and distribution is joined by a growing demand for administration and monitoring this technological chain. Being the certified implementation partner of Axon Cortex, AA Media Group provides a toolkit for both management and control broadcast chains. The AA Media Group approach will pragmatically focus on client demands, workflows and critical elements within the client’s organisation.
Within today’s newsrooms there is a trend towards versatile editors that do not only work text-based but also need to cover the footage. Their output is no longer solely for one specific play-out medium but can be reused in various forms on various output channels. Reducing the time-to-air in these situations can imply increasing costs and the challenge is to create an efficient workflow that can handle this increase in demands with reduction of costs but an increase of revenues.