Three critical elements for delivering news: time-to-air, quality and cost-effective production.
Time-to-air means that every station wants to be the first to break the story. Quality means that it should represent the quality of the whole station. Finally cost-effective: budgets are under pressure, so how to get the most out of it?
Today’s newsrooms are built so that the journalist not only writes the text of the story, he or she also is responsible for selecting and editing the audio and video. No longer is a news items produced only for TV, it could it is reused for radio, internet or mobile. This multi-channel approach requires the right workflow during production.
For small broadcasters the challenge is to find a cost-effective solution where -if needed- only one person can manage ingest, stories, video and playout. For large broadcasters, the challenge is in making sure all steps and resources in the workflow can be tightly integrated.
The newsroom brings together news items and broadcasts, news feeds and video sources. Therefore, a solution needs to be designed that can collect and manage a variety of data and sources, with people working in multiple locations and a various responsibilities.
This requires effective and efficient tools, that enable the journalist to do these tasks in the shortest time possible. It also required an infrastructure that connects studio’s, editing suites and local and remote working facilities for the journalists.
The multi-channel approach requires workflows and tools that enable journalists to reuse and repurpose produced items. It is not a matter of a simple copy-paste, it is necessary to make the content relevant for the each distribution channel.
AA Media Group understands how to build state-of-the-art newsrooms, small or large. This can be small regional stations or large broadcasters with dozens of journalists working together.
The solution consists of the front-end, the elements that the users interact with. It also consists of an advanced back-end, where automated workflows are implemented to transmit and receive text, images and video between multiple locations.